Link Your Way to the Top

Take your knowledge to the next level with this book based on over 15 years of professional experience. Optimizing internal links is a highly overlooked discipline within SEO. Purchase the book that teaches you everything you need to know about internal links. Updated to version 2.0 in 2023


Internal links are one of the areas where you can achieve the greatest results in SEO. Once your website has obtained a certain amount of inbound links from external websites, this value needs to be distributed throughout your site. You do this with your internal links, and it’s important to distribute the value in the most optimal way to achieve the best possible results in search engine rankings.

About the author

This book is written by SEO expert Henrik Bondtofte. It is based on my background with over 20 years of professional experience in search engine optimization.

Internal links have been a greatly overlooked optimization area for many years. With this publication, I aim to change that.

What will you learn?

Before you begin optimizing your internal links, it’s important to understand the theory behind them. Therefore, this book starts with the underlying theory about internal links and their impact on organic search results.
Structure and Navigation
You will receive no less than 20 A4 pages of information on Structure and Navigation. Choosing the correct navigation structure can have a significant impact on your website’s ability to rank.
Tools and Plugins
You will find a section dedicated to the use of various tools for optimizing internal links, as well as comprehensive chapters on different types of plugins for popular CMS platforms, including WordPress, Shopify, Joomla, and more. In the updated Version 2.0 edition, you will also find an entire section on the use of A.I. and ChatGPT in relation to internal links.
Concrete Methods
You will, of course, find a comprehensive section on optimizing internal links without the use of expensive tools. While tools can make the process of managing internal links easier, it doesn’t have to be costly. You can certainly get started without access to these expensive tools.

Why Are Internal Links Important for SEO?

Internal links are a crucial component of search engine optimization (SEO) that play a central role in how search engines like Google understand and rank your website. These links connect different pages on your own website, helping to create a cohesive structure that makes it easier for both visitors and search engines to navigate and understand the content.

The idea behind internal links is to build a network of connections between your pages, which creates a hierarchy and prioritization of content. This allows search engines to identify which pages are important and how they relate to each other. Here are some key aspects of internal links:

Improving User Experience

Internal links make it easier for your visitors to explore your site and find relevant information. By creating relevant internal links, you can guide users to related articles, products, or services, increasing their time on the site and reducing your bounce rate.

Spreading Link Strength

Internal links help to distribute link strength or link juice across your pages. When you link from a strong page to another, some of the strength that the original page has is transferred to the linked page. This can help improve the search engine ranking for the linked pages.

Search Engine Crawling and Indexing

Internal links are the paths that search engines use to discover new pages on your site. When search engine bots visit a page and follow internal links, they discover other pages on your site and include them in the search engine’s index.

Keyword Optimization

By strategically using specific keywords in the anchor texts of internal links, you can help optimize certain pages for those keywords. This allows search engines to better understand the content of the page and its relevance to specific search queries.

Hierarchy and Information Structure

Internal links help establish hierarchies and information structures on your site. This makes it easier for search engines to understand which pages are most important and how they relate to each other. This can influence how pages are ranked in search results. Internal links help define and improve the overall navigation flow of a site.

Anchor Texts

Anchor texts, the words or phrases used as the actual link, are also important in internal links. Use relevant and descriptive anchor texts that give users and search engines an idea of what to expect on the linked page.

Monitoring and Optimization

It is important to continually monitor and optimize your internal links. This can include updating dead links, adding new links when you create new content, and ensuring that your internal links reflect changes in your site’s structure.

By understanding and implementing effective internal linking strategies, you can significantly improve your site’s SEO performance and user experience.

You don't have to trust me, trust the readers...

See what others think about the book

I have just read Henrik's book on internal link building and have significantly increased my understanding of the use of internal links. In fact, I have just implemented some of the specific suggestions described in the book for a client and have seen a substantial effect. I have learned, among other things, how to best analyze and optimize link juice across the entire website by channeling it to the most valuable landing pages. I would recommend this book to anyone involved in SEO.
Frederik Ørskov
Henrik Bondtofte has written an informative and easily understandable e-book called "The Book on Internal Links." Henrik Bondtofte is one of the country's most renowned SEO experts, specializing in high-level link building. Get his tips and tricks with this professional SEO book.
Nicolai Sørensen


Is it Important to Optimize Your Internal Links?

Yes, absolutely. Internal links play a crucial role in determining the indexing and prioritization of pages by channeling link value through the internal links on your website.

If you have a large number of external links pointing to your website, you can gain significant benefits by optimizing your internal links. Internal links are just as important a part of SEO as external links.

What is Internal Link Building?

Internal link building is a term that covers the practice of optimizing internal links on a website. Since you manually insert these links, you could argue that you are ‘building’ them yourself, making the term applicable to the optimization of internal links.

Link building is often a term used when discussing external links and is rarely used in connection with internal links. When you hear someone mention internal link building, they are referring to the optimization of internal links concerning SEO.

What Impact Do Internal Links Have on Visibility?

Internal links are crucial for ranking in search engines. Without internal links on your website, your web pages will not be crawled by Googlebot and therefore won’t appear in the organic search result pages.

Additionally, the number of internal links to the various pages on your website significantly affects how strong search engine bots perceive the page to be. The more internal links a page has, the stronger it is generally considered, and the easier it is for it to rank in search results for competitive search terms.